Email delivery is a minefield. The rules are always changing. What’s right for Hotmail, doesn’t work for Gmail. You need SPF compliance, Sender ID, DKIM, Domain Keys and DMARC. Some people say it’s best to send from a shared IP pool, some that it’s best to have your own IP. The goal posts keep moving […]

This may be the most boring blog you read but it is important and although it is a little tech-heavy, persevere, it will pay off! What is DMARC and why should you care? Let me start by explaining what DMARC is and then how it works. DMARC stands for ‘Domain-based Message Authentication, Reporting and Conformance’ […]