The importance of Email Marketing and Digital Marketing Strategy for your brand

Have you ever opened a marketing email and not immediately recognised what company it’s from or the purpose of the email? It has no sales pitch or story or maybe it doesn’t even match their website? Sometimes it’s not their fault, they test their emails on desktops but don’t realise their emails don’t render correctly on mobile, the device that the majority of people now open emails on. Believe it or not, some companies don’t even use email marketing and have no idea of the opportunity they are missing out on. Fundamentals of Email Marketing and Digital Marketing Strategy include an optimised website and great emails, even mobile-friendly ones. Said to have the biggest ROI and be the most cost-effective…

Easily track the rise and fall of your top customers

Ever wonder who the movers and shakers of your database are? Finding out who your top customers are and then showing them your gratitude can help build longer lasting and more prosperous relationships with them. Equally, rooting out those that have become less interested over time is another avenue to explore to find ways to bring them back into the fold. To illustrate the point, we developed the “Top Customers Chart” (updated on a monthly basis) which would highlight the risers and fallers in your database and from which you can easily pick out the customers that need special consideration as your follow their journeys over the months. Top 100 Customers of All Time To get started we need to…