Have you ever opened a marketing email and not immediately recognised what company it’s from, or the purpose of the email? It has no sales pitch or story or maybe it doesn’t even match their website? Sometimes it’s not their fault – they test their emails on desktops but don’t realise their emails don’t render […]

Ever wonder who the movers and shakers of your database are? Finding out who your top customers are and then showing them your gratitude can help build longer lasting and more prosperous relationships with them. Equally, rooting out those that have become less interested over time is another avenue to explore to find ways to […]