As with most emailing platforms today, automation has become a crucial element for timely, smarter marketing capabilities. Our platform has its own powerful automation suite in the form of workflows which can allow you to do all manner of clever things with your marketing from sending a series of triggered emails based upon user behaviour […]

I’ve avoided writing about marketing automation for a while now because, if I think about it too much, it is just “The Emperor’s New Clothes”. Don’t misinterpret that statement as me saying I don’t think it is a wonderful tool in the eMarketers arsenal or that you shouldn’t be doing it – it’s just that […]