Working on spec

In this weeks blog I am going to look at working on spec. Particularly, why working on spec devalues you and the years you spent learning your particular talent. Why it devalues your existing client relationships and why it devalues any future relationship you might have with the new “client” you are working on spec for. Working on spec is working for free. Now don’t get me wrong, I think doing a client a favour, or offering some free of charge add-ons to sweeten a deal is ok. It shows the new client that this is a partnership, that you are invested in delivering service for them for the agreed remuneration and if you have to go a stage further…