Email analysis: Virgin trains

Welcome to the first of my upcoming series in which I’ll be analysing various emails I receive. Seeing what they’re doing well, what they’re doing poorly, and what I would change. This email analysis will primarily be from a design and code basis, rather than on a strategic level. We’re going to kick off the series by analysing this email I received from Virgin Trains. To see the full email, click here. First Impressions My first impressions of this email were very positive; I enjoy the colour scheme with the contrast between the reds and whites, the modular email design does a great job at splitting up the content in a readable fashion, and I was very glad to see…