Here comes the sun

It’s fair to say that we are all used to receiving many marketing emails every day. None of us are sat there desperately waiting for marketing emails but we do care about some more than others – we open and read emails based on the sender, subject line, whether we have free time and our mood in general. On the marketing side of the fence, we’re looking for any angle that will inspire more user interaction with our emails – targeted content, irresistible offers, inspired design… Something else to consider is seasonality but it needs to be thought through, be relevant to your products or brand and stand out from what can often be a deluge of similar emails, many…