Email marketing can be the most effective sales support for retail companies. It is undisputed that it is by far the best value for money form of advertising. For every £1 spent, email marketing generates a £38 ROI. Email has been claimed to be more than 40 times more effective than Facebook or Twitter. This […]

Having recently spent some time looking into the unsubscribe process and how best to optimise it (read here if you’ve missed it), I thought it would be worth looking at the other side (and the very first step) of the relationship: the welcome. It probably goes without saying, but getting new subscribers is crucial in […]