Profile your data for smarter marketing

We’re in an age where knowing as much as possible about your target audience is essential if you want to get the most out of your direct marketing as possible. Personalising your email marketing will likely increase opens, click-throughs, sales and revenue. This is where making a profile database can come in handy – collecting as much information about each of your users as possible to assist in sending relevant content at the best times. So, what are the nooks and crannies you can delve in to procure this valuable insight into your data? Profile: Sign-up One easy area where you can gather useful information is during the sign-up process for such things as creating a customer account. Here, without…