Getting the most out of your email marketing

Working in email can sometimes seem like a thankless task sending out millions of emails to millions of people in the hope a small fraction of the receivers open them and then a small fraction of those openers actually click and buy something. Yes you can simplify email marketing down to something as basic as blast and pray but understanding your campaign report information allows you to make informed changes and decisions to improve your email it not only makes your job easier but makes your time as an email marketeer more rewarding. Start with what you know Email marketeers should be using campaign reports to make informed decisions about their campaigns. If you’re not making decisions based off your…