Trend analysis for insights into your email marketing

Analysing all your data, whilst massively rewarding with the insights you gain, can be a painful exercise and may leave you feeling like you’re drowning. Spotting trends is a great way to see what is going on with your email marketing – are your opens, clicks and conversions rising / falling, how is your deliverability, which are your best performing campaigns? This can end up being a huge task with potentially gigabytes of data to trawl through, and with platform limitations restricting how far back you can go, your insight may be limited to platform specific timeframes. Since we love to go the extra mile, we developed our own system agnostic reporting suite (hosted online) which pulls data month by…