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Tag: mail privacy protection

  • Apple’s Mail Privacy Protection, is it killing email marketers statistics?

    Does MPP solve a problem that didn’t exist… or worse? Apple’s Mail Privacy Protection (MPP) sounds like a good thing, yes? I mean who wouldn’t want to protect their email privacy? Over 89% of Apple iPhone users are on iOS 15 or above and according to Campaign Monitor over 97% have adopted MPP. You’d have […]

    Mike Parry

    Email marketing
    Mike Parry
    October 12, 2022

  • Your email open rates are changing

    Unless you’ve been living on a remote island somewhere you’ll know that on September 20th Apple’s iOS 15 update was launched. It contains a feature call Mail Privacy Protection (MPP) which – amongst other things – will eliminate the ability to accurately track email open rates. For the uninitiated, email opens are recorded using a […]

    Email marketing
    Tony Macpherson
    October 6, 2021

  • Image of You Tube video

    Is your phone listening to you?

    “I swear my phone is listening to me!” Who amongst us hasn’t had that conversation with friends? “I just had a conversation with Homer about holidaying in the Maldives. Up pops an advert for holidays in the Maldives on my Facebook”. Or “I was talking to Marge about a trellis for my garden. The next […]

    WWDC 2021
    Mike Parry
    June 8, 2021

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