Unless you’ve been living on a remote island somewhere you’ll know that on September 20th Apple’s iOS 15 update was launched, containing a feature call Mail Privacy Protection (MPP) which – amongst other things – will eliminate the ability to accurately track email open rates. For the uninitiated, email opens are recorded using a tiny […]

“I swear my phone is listening to me!” Whom amongst us hasn’t had that conversation with friends? “I just had a conversation with Homer about holidaying in the Maldives and up pops adverts for holidays in the Maldives on my Facebook”. Or “I was talking to Marge about trellis for my garden and the next […]