Three interactive email problems (and how to solve them)

Electronic mail has come a long way since its humble, text-only roots. The modern medium is one rich in imagery, animation and – if you fancy it – interactivity. Until recently, interactive email could only be achieved by means of some CSS wizardy. While CSS was never actually intended for this purpose, it’s capable of powering surprisingly complex interactive content. In the JavaScript-free world of email, this was a revelation. Of course, technology doesn’t stand still for long. The advent of Google’s AMP for Email has introduced a standardised system of interactive email. Is that the death knell for CSS-based interactivity? Not yet and potentially not at all. It’s early days and remains to be seen whether AMP becomes widely-adopted…

The Future of Email Marketing

“Is email dead” I hear you ask? Certainly not! Statistics say, email is here to stay, and as we marked 40 years of email marketing in 2018, the future still looks bright. Below, we discuss some of the up and coming trends that will keep email in the running for the most widely used form of marketing communication among most companies. Highly anticipated trends for the future include interactivity, personalisation and content. The hottest topic of all though, Artificial Intelligence. Interactivity One trend that has remained, is that of ‘Interactivity’. One way to be truly engaged with your customers is to have an interactive element to your marketing emails that allows a two-way street of communication. For example, the opportunity…

Five reasons to try interactive email

User interaction with an email used to mean one thing – a click – while the real fun was left for the landing page. Thanks to some recent breakthroughs, that no longer needs to be the case. It’s now possible to offer sophisticated user interaction within the email itself such as menus, carousels, triggered animations, browsable product categories, quizzes and even games. You can’t run a script in an email so how does it work? The magic happens thanks to a CSS trick known as the checkbox hack. Don’t be put off by the word hack – the principle is actually quite straightforward and the code is neat. It goes like this: You place a checkbox, like the one you’d…