Upping email frequency – people forget very quickly these days

Most of us are spending more time online than ever, mainly due to an increase in ownership of smartphones and tablets. And we’re always checking them – up to 150 times a day according to research – social networking, websites, shopping and, of course, email. Checking our email is the number one activity on our smart devices. This is good news for email marketers as you’re pretty sure the emails you send will be seen (whether they’re read and acted upon is another matter and another article!) However, being ‘top-of-mind’ is much harder to achieve, to do that you need to be in front of people more often and to do that means sending more emails. Now, there’s nothing wrong…