How will the “Facebook law” or safe harbor effect your email campaigns

In order to look at how the European court of Justice’s ruling on Safe Harbor effects your email marketing I think it prudent to look back at the history behind Safe Harbor and the impact on it of the Patriot Act. In 1998, the European Commission’s Directive on Data Protection went into effect, one of it’s basic premises would prohibit the transfer of personal data to non-European Union countries that do not meet the European Union (EU) “adequacy” standard for privacy protection. The United States, while sharing the EU goal of protecting citizens personal data it takes a different approach to privacy from that of the EU. In order for US companies to bridge the gap between the two standards…