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Archive

Tag: email timing

  • If not now, when?

    Welcome to the first in a series of what to test and why with email marketing. It’s said that timing is everything and, given the change in the way we access our emails and the online world generally, it’s now even more important to send the right message at the right time. I’ve read a […]

    Tony Macpherson

    Frequency
    Tony Macpherson
    March 6, 2015

  • Your pace or mine? The art of email frequency and timing

    Email marketers (myself included) always say; don’t over mail your email list. Whilst this is still good advice, what determines over mailing has changed. We are all used to email now and Spam is pretty well controlled by Outlook (Hotmail), Gmail, Yahoo etc. We also spend a lot more of our lives online and managing […]

    Frequency
    Tony Macpherson
    October 21, 2014

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