A robust testing process for email campaigns

Email testing is vital. Anyone who has worked in email for any length of time knows that sending an email with a mistake is not only embarrassing for you and the client but potentially a large financial risk. Terms and conditions might not be legally binding or worse, you might even lose the client. As the saying goes though people do make mistakes, everybody does. In this article I’m going to quickly run through a solid email testing plan which hopefully will help you know what you should look out for when coding. 1. Get everything tidied up Once you have the HTML and plain text version ready, save everything. Everything from the Photoshop file with the slices, the brief,…