email strategy

Email strategy: Do you stick to yours? (what do you mean you don’t have one?!)

Email strategy, you have one right? It makes up part of your overall communications strategy, dovetails nicely with social strategy and everyone in your marketing team are aware of what your email strategy is and work towards delivering it with every email decision you make. You don’t? Why isn’t that a surprise? Well I guess it’s not a surprise because I have worked with hundreds of companies over my fifteen years in email and the number of companies that had an evolved email marketing strategy and devised it based on the numbers could be counted on one hand. So what to look for? All clients look at their campaign numbers and try and work out what worked from the successful…