The importance of Email Marketing and Digital Marketing Strategy for your brand

Have you ever opened a marketing email and not immediately recognised what company it’s from or the purpose of the email? It has no sales pitch or story or maybe it doesn’t even match their website? Sometimes it’s not their fault, they test their emails on desktops but don’t realise their emails don’t render correctly on mobile, the device that the majority of people now open emails on. Believe it or not, some companies don’t even use email marketing and have no idea of the opportunity they are missing out on. Fundamentals of Email Marketing and Digital Marketing Strategy include an optimised website and great emails, even mobile-friendly ones. Said to have the biggest ROI and be the most cost-effective…

email strategy

Email strategy: Do you stick to yours? (what do you mean you don’t have one?!)

Email strategy, you have one right? It makes up part of your overall communications strategy, dovetails nicely with social strategy and everyone in your marketing team are aware of what your email strategy is and work towards delivering it with every email decision you make. You don’t? Why isn’t that a surprise? Well I guess it’s not a surprise because I have worked with hundreds of companies over my fifteen years in email and the number of companies that had an evolved email marketing strategy and devised it based on the numbers could be counted on one hand. So what to look for? All clients look at their campaign numbers and try and work out what worked from the successful…