Have you ever opened a marketing email and not immediately recognised what company it’s from or the purpose of the email? It has no sales pitch or story or maybe it doesn’t even match their website? Sometimes it’s not their fault, they test their emails on desktops but don’t realise their emails don’t render correctly […]

Email strategy, you have one right? It makes up part of your overall communications strategy, dovetails nicely with social strategy and everyone in your marketing team are aware of what your email strategy is and work towards delivering it with every email decision you make. You don’t? Why isn’t that a surprise? Well I guess […]