Get back to the top of the pile

Emails come in thick and fast these days, with companies competing fiercely for people’s attention. It’s so easy to slip down to the bottom of the pile under a deluge of emails if yours isn’t spotted right away, but there is no reason to leave it there. Why not have a second bite of the cherry and simply resend to anyone that hasn’t opened the email? As the old adage goes, if at first you don’t succeed… Aren’t I just doubling the work? With so many email platforms geared towards automation these days, it should actually require very little work on your end to set up a resend. A duplicate of your template with a shiny new subject line and…