Email Analysis: Homebase

Welcome to the second instalment of my email analysis series! For this weeks review, I’ve picked out a Homebase email from my inbox. To view the full email click here. First Impressions My first impressions of this email were very good. I enjoy the Homebase colour scheme, the contrast of the orange and green works well for me. The email has a lot of plain text, rather than text as images and features a variety of different layout elements. I’m also glad to report it is optimised for mobile devices! Layer by Layer Now lets break the email down section-by-section. Header The header follows the usual pattern of having a View in browser link in the top right. It then…