Email Coding 101

It can be daunting writing HTML from scratch especially if you haven’t written any HTML email code before. As someone who has coded email for over 15 years I promise you it is not as hard as it looks and everyone had a day one someday. Being able to read, write and understand HTML is a fantastic first step into understanding the internet and is a valuable life skill even outside of the email marketing environment. In this post I will guide you through the first simple steps of hand-coding your first email. Before we even get started it is worth pointing out that email code is quite different from ‘modern’ HTML you might find on the web, and without…

Email analysis: Virgin trains

Welcome to the first of my upcoming series in which I’ll be analysing various emails I receive. Seeing what they’re doing well, what they’re doing poorly, and what I would change. This email analysis will primarily be from a design and code basis, rather than on a strategic level. We’re going to kick off the series by analysing this email I received from Virgin Trains. To see the full email, click here. First Impressions My first impressions of this email were very positive; I enjoy the colour scheme with the contrast between the reds and whites, the modular email design does a great job at splitting up the content in a readable fashion, and I was very glad to see…

Code like it’s 2014

Email has always been an underdog, there’s no denying that. You can regularly see non-email folks complaining on Twitter about having to do HTML email. People see it as an archaic and frustrating system. The phrase I always see thrown around is “Code like it’s 1999”. The truth is, that’s not at true at all. There are lots of people innovating email technology for both email developers and the end user. Behind the scenes For the people tasked with creating emails there’s a lot of cool stuff going on that can really change the way an email is built. Mark Robbins is using CSS animations and a bit of clever code to create a tap based game that works in…