It can be daunting writing HTML from scratch especially if you haven’t written any HTML email code before. As someone who has coded email for over 15 years I promise you it is not as hard as it looks. Everyone had a day one someday. Being able to read, write and understand HTML is a […]

Welcome to the first of my upcoming series in which I’ll be analysing various emails I receive. Seeing what they’re doing well, what they’re doing poorly, and what I would change. This email analysis will primarily be from a design and code basis, rather than on a strategic level. We’re going to kick off the […]

Email has always been an underdog, there’s no denying that. You can regularly see non-email folks complaining on Twitter about having to do HTML email. People see it as an archaic and frustrating system. The phrase I always see thrown around is “Code like it’s 1999”. The truth is, that’s not at true at all. […]