Following on from last week’s email marketing strategy blog, I am taking a look at how you go about implementing some of the ideas mentioned. It’s time to flesh out the opportunities afforded by the medium of email marketing. List Growth How do you go about growing your list? You can do this in many […]

An inbox is a personal space, when someone invites you to send them email they are inviting you into that personal space. You should take this into account every time you email your subscribers. They expect you to be sending them an email they will enjoy. Achieving what I call “inbox love” is the state […]