Choosing the right way to build up your email database

There are a few ways to build up a database – you can encourage people to sign up via your website or in-store, you can collect addresses through industry trade shows and exhibitions or you could even obtain data from list rental companies for people that have indicated they are willing to receive third party emails. We’ve actually tried all three methods over the years which gives us the perfect opportunity to find out which of these methods is likely to yield the best results to help shape future email marketing strategies.   Database Retention So, one key identifier toward the quality of each data source is the database retention i.e. what percentage of the database is still active for…