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Tag: behavioural targeting

  • Good behaviour

    When it comes to sending marketing emails, it’s still common practice to send manual batched campaigns where the same message is sent to the same people. The smarter marketers are sending more targeted emails to segmented lists based on information such as purchase history, previous email interaction and demographics but there’a a wealth of more subtle information available […]

    Tony Macpherson

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    Tony Macpherson
    October 8, 2015

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