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Tag: basket abandonment

  • How retail should use email marketing

    Email marketing can be the most effective sales support for retail companies. It is undisputed that it is by far the best value for money form of advertising. For every £1 spent, email marketing generates a £38 ROI. Email has been claimed to be more than 40 times more effective than Facebook or Twitter. This […]

    Josh Green

    Email marketing
    Josh Green
    August 9, 2016

  • Basket Abandonment

    I have lost count of the number of times I have spoken to email marketing managers who  have said something along the lines of…”I’m not sure we should be sending basket abandonment emails, it feels a bit big brother to me” and the look of horror when I suggest not only should they be doing […]

    Shopping Cart Abandonment
    Mike Parry
    May 29, 2015

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