Motion slickness: 4 ways to animate your email

Emails don’t need to be static. Modern email applications support a variety of animation techniques and you may be surprised at how flexible the options are. Animation in web and email marketing certainly has its detractors and not without just cause. Plenty of gimmicky advertising banners and tacky in-your-face GIFs can be found online. These are examples of animation for animation’s sake and a surefire way to cheapen your brand. But it doesn’t need to be that way. With a bit of restraint and planning, animation can be harnessed to create some truly elegant, eye-catching designs and provide useful information to the customer. Let’s see what’s in the email animation toolbox. Animated GIFs Pros Cons Nearly universal support Easy to…