How much time do you spend on your subject line?

Let’s face it, subject lines to most marketers are an after thought. Hours are spent in the planning stage of your email campaigns, then comes the design which can be 15-30 hours work; getting the images and layout right whilst ensuring everything is optimised for every device – all the while still keeping within the brand guidelines. Then there is the copy. A painstaking process of making sure the message is just right and the grammar correct, usually with multiple edits along the way. It all takes time. You then have to get it coded and that’s another half a day! You render test it across all sorts of browsers and devices  (more time) and then there’s the subject line.…