Image of You Tube video

Is your phone listening to you?

“I swear my phone is listening to me!” Whom amongst us hasn’t had that conversation with friends? “I just had a conversation with Homer about holidaying in the Maldives and up pops adverts for holidays in the Maldives on my Facebook”. Or “I was talking to Marge about trellis for my garden and the next thing I know Facebook is advertising trellises”. Well, Apple are about to change all that. At their WWDC 2021 conference yesterday (Worldwide Developers Conference), they announced changes to privacy. Which they hope will prevent such tracking and unsolicited targeted ads. How will this impact email? Where these changes may impact us as email marketers is in relation to the new Mail Privacy Protection function in…