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Tag: iOS 15

  • Your email open rates are changing

    Unless you’ve been living on a remote island somewhere you’ll know that on September 20th Apple’s iOS 15 update was launched. It contains a feature call Mail Privacy Protection (MPP) which – amongst other things – will eliminate the ability to accurately track email open rates. For the uninitiated, email opens are recorded using a […]

    Tony Macpherson

    Email marketing
    Tony Macpherson
    October 6, 2021

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