Gif VS CSS

Animated GIFs vs CSS Animation – The Showdown

Ding ding. We’re in for a fight night treat today as two big powers are squaring off. In the blue corner, we have animated GIFs and in the red corner, we have CSS animations. It’s time to find out who the heavy-weight champ is. Animated GIFs In the blue corner, weighing in at anywhere between 50kb to 3mb we have the stalwart of email marketing, the animated GIF. Long have animated GIFs (pronounced gif, not jif!) been used in email marketing. They are an excellent way to draw attention to a specific area of an email or add a bit of life to an email. Just take a look at this example by Boden: I love animated GIFs, but they’re…