This may be the most boring blog you read but it is important and although it is a little tech-heavy, persevere, it will pay off! What is DMARC and why should you care? Let me start by explaining what DMARC is and then how it works. DMARC stands for ‘Domain-based Message Authentication, Reporting and Conformance’ and it is a technical specification for email which is gradually gaining a foothold in the market. Its purpose is to standardise how receiving email servers perform email authentication, using the accepted mechanisms of DKIM (DomainKeys Identified Mail) and SPF (Sender Policy Framework). What it means to  email marketers is consistent authentication results with all ISPs and inbound mail receivers which implement the DMARC standard…