Bounce back from typos

In the world of email marketing you want your newsletters and offers to reach as many people as possible, but the sad fact is people often suffer inexplicably from fat fingers and as a result your database may well be riddled with annoying, yet easy to fix typos. By creating and running an “email hygiene” procedure on email addresses you can easily repair a number of these typos which include such things as accidentally hitting “,” instead of “.” or typing “co.ku” instead of “co.uk” and a whole assortment of other crazy mistakes. Looking across a spectrum of clients we estimate around 0.5%-1% of emails can potentially be fixed by employing such a procedure. Now, this may not sound like…