Inbox of tricks: stand out with Gmail’s new promotion tools

The inbox is a competitive place. Marketers strive to craft compelling subject lines which shine that little bit brighter than the rest. But only so much can be done with clever wording and look-at-me emoticons. Fortunately, Google has made the playing field more interesting. The Gmail application on iPhone and Android now supports email annotations. That sounds pretty dull, so let me rephrase it: it’s now possible to serve up additional content – including imagery – before an email has even been opened. Let’s take a look at the options by following Fictitious Travel’s quest to stand out from the crowd. Stage 1: unannotated email Nobody loves January. The people at Fictitious Travel know that, so they’re running a winter…