Time waits for no man…or email campaign

A question that bugs many an email marketer – is there a best day and/or time to send a campaign? You’ll probably find lots of sources telling you that Wednesday is definitely the best day, or 9am is always the best time, but it is hard to imagine one size fits all and engagement simply must be reliant on other factors than simply what time you press go. All you can do is analyse your own data to see if there is an obvious pattern. I thought I’d give analysing a 3-month dataset, which includes campaigns sent throughout the week and at various times in the morning and evening, a whirl to try to tease out any nuggets of insight.…