So, you’ve built up a substantial mailing list from newsletter signups or customers, and you regularly send out your emails to them. Job done? Not even close. The next step is to evaluate if you are maximising the full potential of your database, and if not, consider factoring this into your future email marketing strategies. […]

Having lots of information about your customers can be a great thing in the email marketing world – you can segment and target for better results, recognise patterns and generally be smarter with the way you approach your marketing. But, on the downside, it can make the structure of your data very complex, particularly when […]