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Tag: data storage

  • super charge your data

    Maximising your data to its full potential

    So, you’ve built up a substantial mailing list from newsletter signups or customers, and you regularly send out your emails to them. Job done? Not even close. The next step is to evaluate if you are maximising the full potential of your database, and if not, consider factoring this into your future email marketing strategies. […]

    Mel Jewell

    Data
    Mel Jewell
    April 12, 2021

  • JSON the space saver

    Having lots of information about your customers can be a great thing in the email marketing world – you can segment and target for better results, recognise patterns and generally be smarter with the way you approach your marketing. But, on the downside, it can make the structure of your data very complex, particularly when […]

    Data
    Mel Jewell
    May 22, 2015

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