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Tag: click to open

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    Why using your softest metric is a mistake!

    Have you ever been in a meeting or been that person in the meeting telling everyone it’s great, email open rates have gone up. Now it is true that if you can get “real opens” up then the rest of your metrics will hold true and that is a good thing but the proliferation of […]

    Mike Parry

    Email marketing
    Mike Parry
    April 29, 2014

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