The top 6 features of great email in 2018

Web fonts It has been possible to use web fonts for a while in email but brands have really only just started to use them from the end of 2017. This technology provides a massive improvement in terms of the overall look and feel for most brands. The ability to use custom fonts right within the email is a huge step forward both for email designers and also for the companies trying to show their branding correctly. One major additional advantage of web fonts in email is of course the opportunity of being able to include much more content of the email in actual html text. This improves the accessibility of an email not to mention the deliverability and overall…