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Tag: product recommendations

  • Do you even know me? Watch out for these email personalisation pitfalls

    It’s ready. Your beautifully designed, flawlessly coded email is one click away from being fired off to thousands of customers. There’s just one problem: everyone is about to receive the same message. No, the forename which has been shoehorned into the subject line doesn’t count. It’s spray-and-pray dressed up as one-to-one. Email marketing deserves to […]

    Adrian Young

    Email personalisation
    Adrian Young
    February 19, 2019

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